Cross Innovation Class

by Jan-Alexander Krause

In 2021, the Cross Innovation Class enters its third round. Interdisciplinary teams, consisting of students from different universities, will again deal with challenges from the practical field of the creative industries. Together with various companies, the project groups work on concrete solutions that combine technology and software with design and sound. The main focus for the inter-university student project in the summer semester is ’21 is Smart City & Urban Tech.

Smart products in focus (Photo: Hamburg Kreativ Gesellschaft)

Creative, innovative, interdisciplinary

Practical work is in the focus of the Cross Innovation Class. “Especially when it comes to developing interdisciplinary skills for a digitized working environment, the curricula can be usefully supplemented,” writes the Hamburg Kreativ Gesellschaft on its own Homepage. The motive of the Cross Innovation Class is therefore the project-related integration of universities and companies, “in order to jointly address concrete challenges from the practice over a semester”. The students can even have their achievements credited within the framework of their study conditions.

“The Cross Innovation Class is aimed at students of technology, spatial concept, design management, sound, cultural studies, urban planning, media and communication management and digital media.”(Hamburg Kreativ Gesellschaft 2020)

In addition to the opportunity to gain valuable practical experience, the interdisciplinary orientation of the Cross Innovation Class also aims to gain new perspectives. At the beginning of the semester, interdisciplinary working groups are formed for this purpose, which are supervised by university lecturers and each of them is dedicated to a practice-related problem. The goal is the implementation of a concrete product solution, which is developed during the semester in an iterative process. On the way there, different work phases, such as brainstorming, prototype development and feedback loops are passed through in order to finally present the project results in a public final event.

Dates and partners for the Cross Innovation Class in summer semester 2021 will be announced shortly. If you are interested or have any questions, please send us an E-mail in advance.

January 2019: Closing event at Oberhafenquartier Hamburg (winter semester 2018/19) – the Ernte-Box group presents an interactive point-of-sale display (Photo: Hamburg Kreativ Gesellschaft)

Throwback #Winter Semester 2018/19

In the winter semester 2018/19, the interdisciplinary student project was held for the first time. A total of 27 students from various universities with different faculties – including the University of Applied Sciences Wedel (product design), the Hamburg AMD (fashion & design) and the Leuphana University Lüneburg (cultural studies / digital media & cultural informatics) – took part.

“Smart products set special standards in terms of aesthetics, emotion and experience. They interact with the user and adapt to individual needs. To meet these criteria, interdisciplinary team constellations are required”. (Hamburg Kreativ Gesellschaft 2020)

The three practice partners apetito, HeiMart and the German Shipwreck Rescue Society were won over for the first episode of the Corss Innovation Class and presented their challenges to the students under the motto ‘Smart Products’. The Hamburg-based agency BRAWANDRIEKEN Communications GmbH acted as project partner and mentor for the several-month work process.

The Seenotretter present the prototype of a slot machine (Photo: Hamburg Kreativ Gesellschaft)

” The German society for the rescue of shipwrecked persons (DGzRS) is with its fleet in the North and Baltic Sea in use. Its work is financed exclusively by donations and voluntary contributions. In order to draw attention to the important tasks of the sea rescue service, the students developed a fully functional prototype of a gaming machine in the design of the sea rescue cruisers. By inserting a coin, young people, in particular, are to be made aware of the work of the sea rescue service in a playful way and the willingness to donate is to be encouraged.

The group Ernte-Box – awarded for best sound integration (Photo: Hamburg Kreativ Gesellschaft)

“The Ernte-Box group developed “an interactive point-of-sale display that literally guides the potential buyer to the potato field to harvest the different varieties of chips. The box-shaped prototype is designed in such a way that five different potato plants can be pulled out of the surface, under which the various bags of chips are hidden. When pulled up, the sound of the respective chewing sound of each variety is heard. The integrated sound experience was a testament to the expertise of the Media / Cultural Informatics course at Leuphana University in Lüneburg”.

Prototype development (Photo: Hamburg Kreativ Gesellschaft)

” The apetito AG develops catering concepts for people in different life situations. Two groups of students dealt with the task of developing innovative product solutions that offer customers added value in everyday life beyond the service of food delivery. In the run-up to the development of the prototype, the Tito student team dealt in detail with the problem of dehydration and then developed an intelligent drinking cup that documents the drinking behaviour with the help of a weight sensor and reminds the customer to drink sufficiently and regularly via LED light. This should also give relatives a better overview of their drinking behavior.

Prototype development (Photo: Hamburg Kreativ Gesellschaft)

“Team Tavoletta also took an in-depth look at the challenges that older people face in their everyday lives. Their solutions focused on the loneliness and limited mobility of customers and the desire for healthy nutrition. The students were looking for a product solution that would offer more than just the simple delivery of food. To this end, they developed a smart tool that allows seniors to talk to other seniors during meals who are also eating a meal by themselves. But digital networking is not intended to replace personal exchange. So the team supplemented its proposal with an “apeti-together” where seniors can meet for a meal together”.

Finding ideas within interdisciplinary working groups. “In the Cross Innovation Class, students learn with goal-oriented methods how to combine their different competencies and how to integrate the user perspective holistically into the development process”. (Photo: Hamburg Kreativ Gesellschaft)

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